There is still time to sign up for the GardenComm meeting in Salt Lake City!
Tour private gardens, attend the trade show and learn about new plants or products, and learn how to grow your garden communications.
Here are some of the breakout sessions:
Peaks and Pitfalls of Self-publishing by Susan Betz & Carol Michel
Is self-publishing your book a good option for you? This session will cover upsides and downsides of self-publishing, including the ways traditional and self-publishing have changed dramatically over the past few years.
Mind and Fine Your Words by Debra Knapke
It’s time to deal with terms like bushes, dirt, mildews, organic, nativars and more. Participate in serious discussions about meaning and use. There will also be fun interactive activities to get your creative communication processes working.
Intro to Macro Photography of Insects and Plants by Bill Johnson
Learn which camera equipment is needed to get really close images of elusive insects, how to find the subjects, what to do and what not to do when you find them, and resources for identifying the insect you photographed. You’ll leave the session with many new techniques to try.
Brand Building Through Storytelling on Social Media by Summer Rayne Oakes
You can’t run a successful business without social media. How do you choose which channels to build your presence, and how do you connect your effort across channels? This session will cover where to focus your effort, how to have productive conversations online, attention-grabbing techniques and strategies, and how to field and structure compensation deals.
Turn Nuggets of Inspiration into Gold by Eva Monheim
If you are stuck trying to figure out what to write about, this session is for you. You’ll learn brainstorming techniques to create engaging presentations, research posters, short stories, articles, and book topics.
Reinventing the Wheel When it Goes Flat on You by Denise Schreiber
How do you reinvent yourself after life changes such as job loss or retirement? In this session, you’ll discover how to examine your skills, evaluate how to move forward, and what “success” will look like to you. You’ll also learn how to identify what you need to do to get where you want to be.
Promoting Gardening Like the Earth Depends on it by Pamela Berstler
Regenerative gardening is a key factor in pushing back against climate change, yet many experience anxiety about too closely linking horticulture and gardening with global warming and weather. After this session, you’ll walk away confidently communicating the positive effects of regenerative and sustainable gardening has on the Earth and the people inhabiting her.
How to Conduct Successful Interviews by Randy Schultz and Teresa Watkins
Do you want to rock the airwaves? Whether you’re the host or guest, this session will teach you how to prepare, conduct, and “knock it out of the park” for a successful interview.
Exploring the Business of Garden Tourism by Tony Bloom and Gloria Day
Interested in transitioning from a garden communicator to a garden tour leader. Learn how to organize a successful tour, connect with your audience, and manage questions while guiding tours.
Selling Sustainability by Cynthia Bee
Whether the issue is decreasing landscape watering, using more sustainable materials or restoring habitat, influencing measurable change is challenging, but possible. In the session, Cynthia Bee, Outreach Coordinator for Jordan Valley Water Conservancy District, will discuss how to create and communicate “signature solutions” that move beyond education and become the basis for a meaningful brand while creating real, measurable results.
Becoming and Being An Expert – Building Benefits and Handling Challenges by C.L. Fornari and Debra Knapke
Becoming the local expert is a way to build your garden communications career, boost your income, and provide a stepping stone to building a national brand. This panel begins with advice for those who want to become the go-to garden expert regionally. The second half of this talk addresses the challenges that being an expert brings.
Editor’s Panel with Susan Appleget Hurst, Tom Fischer, Rachel Maidl & Jessica Walliser
Round Table Topics
- Creating a Keyhole Garden Bed by Joan Calder
- Natural Beauty from the Garden by Janice Cox
- Instagram for Everyone by Grace Hensley
- Making Local Lucrative by Noelle Johnson, Ann McCormick, Teresa Odle & Jacqueline Soule
- The Next Generation of Gardeners by Dianne Venetta
For more information on sessions and roundtable discussions, click here.