| Horticultural, Green Industry Speaker
Talks for green industry professionals - landscapers, retailers, and designers - from someone who "walks the talk." Marketing plants in the 21st century.
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Horticultural Trade Talks

Presentations for Green Industry Conferences and Meetings

C.L. Fornari presents talks for horticultural trade shows, landscapers, garden centers, nursery retailers, and other professionals. (Note: any of the Garden Talks presentations can also be given with professionals in mind. I always tailor my talks to a specific audience.)

Guidance to Go

Consultation Services for IGCs

Does your garden center or landscaping business make house calls? This talk explains how on-site consultation services can build customer loyalty, boost sales, and position you as the local go-to source for landscaping needs. Learn how a coaching/consultation service builds trust, drives sales and becomes a profit center for your business. After fifteen years of providing consultation services for a family-owned, independent garden center, I’ve learned a trick or two which I’m happy to share with other IGC’s.

Becoming Better Plant Pushers

Selling Plants and Gardening in the Internet Age

Delivering plant and product information alone is no longer enough; we need to step up our game as garden communicators. In order to keep a love of gardening alive, and to continue to make a living doing what we love to do, we are called upon to enlarge our thinking about how we present gardening information and who our audiences can and will be. Those in horticulture are challenged to find new ways to cultivate gardeners and plant purchases. This presentation gives specific ideas and techniques for resonating with audiences and starting a gardening revival.

Rave Review from Claudia Marshall, Director of Good Works and PR for Gardener’s Supply Company. 
“C.L. has a clear and inspiring message, delivered with humor and wit.  Her presentation left our whole team charged up.  We’d gladly have her back!”

Perennials for Professionals

Matching Plants, Planting, and Maintenance Practices to Your Clients

Your client wants perennials that “are low maintenance” and you want to keep the customer happy. As a garden professional, however, you know that a perennial garden can be the most high-maintenance landscape there is. This talk is about picking the best perennial plants, planting them appropriately, and caring for them with methods that create beautiful gardens with less involvement. Yes, it’s possible to please your clients, create beautiful gardens and simplify maintenance for the customer and your employees.

Rave Review from Jeanie Gillis of Parterre Garden Services, Cambridge, MA
“CL gave a great presentation ‘Perennial Care for Pro’s’ to Parterre Garden Service. The talk was current to perennial trends, informative and funny with lots of practical techniques and solutions that many of our Gardeners were able to use the very next day!”

Plant Picks that Please Clients

(Some Plants Aren’t For Everyone)

There are thousands of great plants, but not every plant is right for all people. As an avid gardener I recognize that some of the selections that are appropriate for people like myself are not good choices for most of my customers or clients. Plant geeks have different standards for their gardens than home-landscapers or the general public. This talk is designed to help landscapers and garden center employees recognize which plants will make their customers happiest. In this talk I’ll show a few examples of gardeners’ plants and explain why they may not be the best choices for your clients. This is followed by a large range of annuals, perennials, and shrubs that will keep your customers content and coming back for more.

The 21st Century Flower Garden

Helping Customers and Clients Design The Garden They Crave

The 21st Century flower garden is a mix of shrubs, perennials, and annuals…with occasional veggies thrown into the mix. It’s also a garden that we are called to be more thoughtful about. From fertilizers to water usage, and from climate change to quality of life, this talk helps landscapers and garden center employees design flower gardens so that they are beautiful, functional, and sensible. Attendees will quickly understand how to compose such gardens and how to help their customers and clients whether they’re doing it from scratch or adding to existing landscapes.

Sell The Excitement!

Communication Skills for the Green Industry


I’m sure you’ve attended many green industry trade events where the speakers either failed to excite the audience or missed opportunities to do so. Frequently Power Point Poisoning is the rule. This is unfortunate because dynamic presentation skills can be learned. Whether you are the owner of a horticultural business, volunteer master gardener, grower, or an employee of a garden center, you may be called to speak in front of an audience. I will help you improve your presentations so that you can truly sell the excitement of plants and gardening. This one-hour talk can be expanded into a four to eight hour workshop for those who want to better promote their passion and/or make a living as a professional speaker.

Note: C.L. is also available as an individual speech coach to help those in horticultural-related professions improve their presentation skills.

Rave Review from
“Gave me confidence”
I have wanted to branch out into public speaking and CL’s presentation at the GWA symposium in Quebec has given me the confidence to get started. She certainly practices what she preaches when presenting a talk on presenting! I learned as much by watching her in action as I did from what she said. I am so glad I went to this workshop!
K. Purdy, Oxford NY

Annuals That Deliver

If your clients and customers are paying for new annuals every summer, they want plants that deliver color. From the brand new to the tried and true, this talk shows plants that are an asset in the garden from planting to hard frost. You will come away with a list of annuals that will flower all summer in a variety of growing conditions.

Landscape Design Bloopers


This talk looks at design mistakes that are commonly made by landscapers and home-gardeners alike. By looking at where things have gone wrong, and sometimes seeing a corrected version through the magic of Photoshop, I explain the reasons why some garden designs look better than others. Learn how to provide plantings that please your customers on the day the job is finished, and for years afterwards.

Rave Review From Great Garden Speakers
“Informative & Humorous!”
C. L. shared her speaking expertise in February 2013 with aspiring and experienced Garden Writers Association members in a full day workshop. C. L. delivers valuable information in a relaxed, confidant style with humor and personal anecdotes. Her tips were invauable in helping me polish my delivery, such that my most recent audience wants me for a return engagement. Wow!
L. Clarke, PA

Download my Green Industry Speaker’s One Sheet pdf file here

Read speaking endorsements of C.L.

Contact information:
For details about these or other talks and workshops,
please contact me by email at: clfornari at gmail dot com
Mail: C.L. Fornari P.O. Box 355 Osterville, MA 02655
Phone: 508-428-5895

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